Since I went double opt-in with my list building, the number of my daily leads have dropped significantly. (With “single opt-in”, people sign up, leave their email address and you send them something in exchange. WIth “double opt-in” they leave their email address, then they would receive an email from us to that address with a link that they have to click to make sure they typed in the correct address and we have their permission to send our communication to them.) This means two things:
1/ With single opt-in, I was initially getting spectacular numbers of opt-ins but that was misleading. Most gmail users never received my emails! Also, the tire kickers, those looking for freebies were in. They all got eliminated with the double opt-in. Only those get on my list who are actually willing to find my second email in their “Promotions” tab and move it to “Primary”. It means that they have to work a little for the information they are hoping to receive from me. They are the really interested people!
2/ The quality of my list has skyrocketed!
Just my $0.02. :-)
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